{"id":3095619,"date":"2026-02-23T10:11:08","date_gmt":"2026-02-23T18:11:08","guid":{"rendered":"https:\/\/techcrunch.com\/?p=3095619"},"modified":"2026-02-23T14:16:16","modified_gmt":"2026-02-23T22:16:16","slug":"openai-calls-in-the-consultants-for-its-enterprise-push","status":"publish","type":"post","link":"https:\/\/techcrunch.com\/2026\/02\/23\/openai-calls-in-the-consultants-for-its-enterprise-push\/","title":{"rendered":"OpenAI calls in the consultants for its enterprise push"},"content":{"rendered":"\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">OpenAI is beefing up partnerships with four major consulting giants as the AI company looks to grow its enterprise business in 2026.<\/p>\n\n<p class=\"wp-block-paragraph\">OpenAI announced on Monday the <a href=\"https:\/\/openai.com\/index\/frontier-alliance-partners\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">&#8220;Frontier Alliances,&#8221;<\/a> a signal that the AI lab is willing to try different approaches to get enterprises to meaningfully adopt its technology. The alliance includes multi-year partnerships between OpenAI and four major consulting firms, Boston Consulting Group (BCG), McKinsey, Accenture, and Capgemini, to sell its enterprise products.<\/p>\n\n<p class=\"wp-block-paragraph\">OpenAI&#8217;s Forward Deployed Engineering team will work with the consulting giants to help them implement OpenAI&#8217;s enterprise-focused technologies like OpenAI Frontier into customers&#8217; tech stacks.<\/p>\n\n<p class=\"wp-block-paragraph\">The company <a href=\"https:\/\/techcrunch.com\/2026\/02\/05\/openai-launches-a-way-for-enterprises-to-build-and-manage-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched OpenAI Frontier in early February<\/a>. The no-code open software allows users to build, deploy, and manage AI agents both built on OpenAI&#8217;s AI models and beyond.<\/p>\n\n<p class=\"wp-block-paragraph\">OpenAI argues in its latest announcement that consultants are the right avenue to get enterprises on board.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;AI alone does not drive transformation. It must be linked to strategy, built into redesigned processes, and adopted at scale with aligned incentives and culture to deliver sustained outcomes,&#8221; BCG CEO Christoph Schweizer said in OpenAI&#8217;s blog post. &#8220;Our expanded partnership combines OpenAI&#8217;s Frontier platform with BCG&#8217;s deep industry, functional, and tech expertise and BCG X&#8217;s build-and-scale capabilities to drive measurable impact with safeguards from day one.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">Thus far, <a href=\"https:\/\/mlq.ai\/media\/quarterly_decks\/v0.1_State_of_AI_in_Business_2025_Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">enterprise adoption of AI has been relatively slow<\/a> as these companies struggle to find a meaningful return on investment from their AI pursuits.<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n\t<div class=\"inline-cta__wrapper\">\n\t\t<div class=\"inline-cta__logo\">\n\t\t\t<svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"20\" fill=\"none\" viewBox=\"0 0 41 20\"><path fill=\"#fff\" d=\"M0 0v6.452h7.097V20h7.097V6.452h6.451V0zM27.742 13.548V6.452h-7.097V20h20v-6.452zM40.645 0H27.742v6.452h12.903z\"\/><\/svg>\t\t<\/div>\n\t\t<div class=\"inline-cta__flag\">Techcrunch event<\/div>\n\t\t<div class=\"inline-cta__content\">\n\t\t\t<div class=\"inline-cta__header-container\">\n\t\t\t\t<div class=\"inline-cta__header-container-desktop\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"inline-cta__header has-h-5-font-size\">Save up to $300 or 30% to TechCrunch Founder Summit<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"inline-cta__subheader\">1,000+<strong> founders<\/strong> and investors come together at <strong>TechCrunch Founder Summit 2026<\/strong> for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately.<br><br>Offer ends March 13.<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"inline-cta__header-container-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"inline-cta__header has-h-5-font-size\">Save up to $300 or 30% to TechCrunch Founder Summit<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"inline-cta__subheader\">1,000+<strong> founders<\/strong> and investors come together at <strong>TechCrunch Founder Summit 2026<\/strong> for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately<br><br>Offer ends March 13.<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"inline-cta__event-info\">\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">Boston, MA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">June 9, 2026<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"inline-cta__register-button\">\n\t\t\t\t\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ctaText=\"REGISTER NOW\" data-destinationLink=\"https:\/\/techcrunch.com\/events\/techcrunch-founder-summit-2026\/?utm_source=tc&amp;utm_medium=ad&amp;utm_campaign=tcfoundersummit2026&amp;utm_content=seb&amp;promo=tc_inline_seb&amp;display=\" data-event=\"button\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/techcrunch.com\/events\/techcrunch-founder-summit-2026\/?utm_source=tc&amp;utm_medium=ad&amp;utm_campaign=tcfoundersummit2026&amp;utm_content=seb&amp;promo=tc_inline_seb&amp;display=\" target=\"_blank\" rel=\"noreferrer noopener\">REGISTER NOW<\/a><\/div>\n<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">OpenAI&#8217;s alliance strategy makes sense and goes beyond just pitching enterprises on attaching AI to their existing workflows. Instead, this effort focuses on consultants persuading companies to change their strategies and workflows to fold in OpenAI&#8217;s tools where it makes sense. <\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s worth noting the OpenAI rival Anthropic has inked deals with consulting giants, including <a href=\"https:\/\/techcrunch.com\/2025\/10\/06\/deloitte-goes-all-in-on-ai-despite-having-to-issue-a-hefty-refund-for-use-of-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte<\/a> and <a href=\"https:\/\/techcrunch.com\/2025\/12\/09\/anthropic-and-accenture-sign-multi-year-ai-strategic-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">Accenture<\/a> in recent months too.<\/p>\n\n<p class=\"wp-block-paragraph\">Company CFO Sarah Friar wrote in a blog post in January that enterprise is a <a href=\"https:\/\/techcrunch.com\/2026\/01\/22\/openai-is-coming-for-those-sweet-enterprise-dollars-in-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">big area of focus for OpenAI<\/a> in 2026. OpenAI has also inked sizable enterprise AI deals with <a href=\"https:\/\/techcrunch.com\/2026\/02\/02\/what-snowflakes-deal-with-openai-tells-us-about-the-enterprise-ai-race\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snowflake<\/a> and <a href=\"https:\/\/newsroom.servicenow.com\/press-releases\/details\/2026\/ServiceNow-and-OpenAI-collaborate-to-deepen-and-accelerate-enterprise-AI-outcomes\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ServiceNow<\/a> so far this year, in addition to naming Barret Zoph to lead the company&#8217;s enterprise sales effort in January.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI is partnering with four consulting giants in an effort to see more adoption of its OpenAI Frontier AI agent platform. <\/p>\n","protected":false},"author":133574554,"featured_media":2995059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tc-featured-article":false,"tc-header-option":"","tc-breaking-news":false,"tc-article-brief":false,"carmot_uuid":"","apple_news_api_created_at":"2026-02-23T18:11:13Z","apple_news_api_id":"41a0ea53-92fc-48df-bfc3-fc841a33ae59","apple_news_api_modified_at":"2026-02-23T22:15:30Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AQaDqU5L8SN-_w_yEGjOuWQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"tc_subtitle":"","tc_featured_image_disabled":false,"tc_exclude_from_rss_feed":false,"tc_exclude_from_content_rivers":false,"footnotes":""},"categories":[577047203,449557044],"tags":[576886827,577274814,576604289,421223872],"tc_region":[577037509],"tc_event":[],"tc_storyline_tax":[],"coauthors":[577023279],"class_list":["post-3095619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-enterprise","tag-anthropic","tag-artificial-intelligence-2","tag-enterprise-ai","tag-openai","tc_region-united-states"],"apple_news_notices":[],"yoast_head":"<!-- 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