{"id":3094123,"date":"2026-02-18T13:07:00","date_gmt":"2026-02-18T21:07:00","guid":{"rendered":"https:\/\/techcrunch.com\/?post_type=tc_video&#038;p=3094123"},"modified":"2026-02-18T13:07:00","modified_gmt":"2026-02-18T21:07:00","slug":"is-your-startups-check-engine-light-on-google-clouds-vp-explains-what-to-do","status":"publish","type":"tc_video","link":"https:\/\/techcrunch.com\/video\/is-your-startups-check-engine-light-on-google-clouds-vp-explains-what-to-do\/","title":{"rendered":"Is your startup&#8217;s check engine light on? Google Cloud&#8217;s VP explains what to do"},"content":{"rendered":"\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\"><div id='jwppp-video-box-30941231' class='jwppp-video-box' itemprop='video' itemscope itemtype='http:\/\/schema.org\/VideoObject' data-video='1' style=\"margin: 1rem 0;\">\n<meta itemprop='name' content='Is your startup&#039;s check engine light on? Google Cloud&#039;s VP explains what to do | Equity Podcast'\/>\n<meta itemprop='description' content='Startup founders are being pushed to move faster than ever, using AI while facing tighter funding, rising infrastructure costs, and more pressure to show real traction early. Cloud credits, access to GPUs, and foundation models have made it easier to get started, but those early infrastructure choices can have unforeseen consequences once startups move beyond free credits and into real cloud bills. On this episode of TechCrunch&#039;s Equity podcast, Rebecca Bellan caught up with Darren Mowry, Google Cloud\u2019s vice president of global startups who is right at the center of those tradeoffs. Together, they discuss what Mowry\u2019s seeing across the startup ecosystem, how Google Cloud is competing for AI startups, and what founders should be thinking about as they scale. Chapters: 00:00 Intro 03:21 How startups can join the Google Cloud ecosystem 05:00 Beyond credits: Engineering resources &amp; technical support 07:30 TPUs vs. GPUs: Building with choice 09:15 When cloud costs spike after credits run out 11:46 The shift from chips to models and agents 13:40 Trends in AI adoption among early stage companies 16:30 Are agents generating real revenue yet? 18:05 Competing with AWS and Microsoft 20:52 Startup usage vs. durable paying demand 23:30 Check engine lights: LLM wrappers and aggregators 25:45 Green lights: Biotech, climate tech, and world models 30:00 Outro Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.'\/>\n<meta itemprop='duration' content='PT0H29M52S'\/>\n<meta itemprop='thumbnailUrl' content='https:\/\/cdn.jwplayer.com\/thumbs\/SSboxc1v-720.jpg'\/>\n<meta itemprop='uploadDate' content='2026-02-18T13:07:00-08:00'\/>\n<meta itemprop='contentUrl' content='https:\/\/cdn.jwplayer.com\/v2\/media\/SSboxc1v'\/>\n<span class=\"jwppp-instant\" style=\"display: none;\" data-video=\"https:\/\/techcrunch.com\/?jwp-instant-articles=1&#038;player=GQNKsmiX&#038;mediaID=SSboxc1v\" data-width=\"480\" data-height=\"270\"><\/span><div id='jwppp-video-30941231' class='jwplayer'>Loading the player...<\/div>\n<script class=\"tcembed-script\" type=\"text\/javascript\" src=\"https:\/\/content.jwplatform.com\/libraries\/GQNKsmiX.js\"><\/script><script type='text\/javascript'>\nvar playerInstance_30941231 = jwplayer( \"jwppp-video-30941231\" );\nplayerInstance_30941231.setup({\nplaylist: \"https:\/\/cdn.jwplayer.com\/v2\/media\/SSboxc1v\",\n})\n<\/script><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Startup founders are being pushed to move faster than ever, using AI while facing tighter funding, rising infrastructure costs, and more pressure to show real traction early. Cloud credits, access to GPUs, and foundation models have made it easier to get started, but those early infrastructure choices can have unforeseen consequences once startups move beyond free credits and into real cloud bills.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On this episode of TechCrunch&#8217;s\u00a0<a href=\"https:\/\/techcrunch.com\/podcasts\/equity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Equity<\/a>\u00a0podcast, Rebecca Bellan caught up with\u00a0<a href=\"https:\/\/www.capitalg.com\/team\/darren-mowry\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Darren Mowry<\/a>, Google Cloud\u2019s vice president of global startups who is right at the center of those tradeoffs. Watch as they discuss what Mowry\u2019s seeing across the startup ecosystem, how Google Cloud is competing for AI startups, and what founders should be thinking about as they scale.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Subscribe to Equity on\u00a0<a href=\"https:\/\/www.youtube.com\/@TechCrunch\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube<\/a>,<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/id1215439780\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Apple Podcasts<\/a>,<a href=\"https:\/\/overcast.fm\/itunes1215439780\/equity\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Overcast<\/a>,<a href=\"https:\/\/open.spotify.com\/show\/5IEYLip3eDppcOmy5DmphC?si=rZDFHv2sQUul_g94iCRgpQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Spotify<\/a>\u00a0and all the casts. You\u00a0also can\u00a0follow Equity on<a href=\"https:\/\/twitter.com\/EquityPod\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0X<\/a>\u00a0and<a href=\"https:\/\/www.threads.net\/@equitypod\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Threads<\/a>, at @EquityPod.\u00a0<\/p>\n","protected":false},"author":133574571,"featured_media":3094128,"template":"","meta":{"tc-featured-article":false,"tc-header-option":"","tc-breaking-news":false,"tc-article-brief":false,"carmot_uuid":"","apple_news_api_created_at":"2026-02-18T21:07:23Z","apple_news_api_id":"b9cac7d8-ad78-4593-9705-becd4ec9fd97","apple_news_api_modified_at":"2026-02-18T21:07:23Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AucrH2K14RZOXBb7NTsn9lw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"tc_sponsors":[],"tc_exclude_from_rss_feed":false,"tc_exclude_from_content_rivers":true},"categories":[20429,577047203,577234943],"tags":[577370524,577370050,6416607,32],"tc_region":[],"tc_collection_tax":[],"tc_storyline_tax":[],"coauthors":[577084855],"class_list":["post-3094123","tc_video","type-tc_video","status-publish","has-post-thumbnail","hentry","category-startups","category-artificial-intelligence","category-fundraising","tag-cloud-credits","tag-startup-building","tag-google-cloud","tag-infrastructure"],"video_duration":"PT29M52S","apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is your startup&#039;s check engine light on? 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