{"id":3087750,"date":"2026-01-29T04:30:27","date_gmt":"2026-01-29T12:30:27","guid":{"rendered":"https:\/\/techcrunch.com\/?p=3087750"},"modified":"2026-01-29T09:23:25","modified_gmt":"2026-01-29T17:23:25","slug":"apple-hires-iphone-camera-app-halides-co-founder-for-its-design-team","status":"publish","type":"post","link":"https:\/\/techcrunch.com\/2026\/01\/29\/apple-hires-iphone-camera-app-halides-co-founder-for-its-design-team\/","title":{"rendered":"Apple hires iPhone camera app Halide&#8217;s co-founder for its design team"},"content":{"rendered":"\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Sebastiaan de With, the co-founder of Lux, which makes iPhone photo and video apps like <a href=\"https:\/\/techcrunch.com\/2024\/12\/23\/halides-next-version-will-come-with-new-film-filters-hdr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Halide<\/a> and <a href=\"https:\/\/techcrunch.com\/2024\/12\/11\/video-app-kino-from-the-maker-of-halide-is-apples-iphone-app-of-the-year\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kino<\/a>, said on Wednesday that he has joined Apple&#8217;s design team.<\/p>\n\n<p class=\"wp-block-paragraph\">This is de With&#8217;s second stint with Apple, where he previously worked on iCloud and Find My. Before co-founding <a href=\"https:\/\/techcrunch.com\/2017\/05\/30\/ex-apple-designer-former-twitter-engineer-launch-halide-a-premium-iphone-camera-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lux with Ben Sandofsky in 2016<\/a>, he did design work for Sony, T-Mobile, and Mozilla.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;So excited to work with the very best team in the world on my favorite products,&#8221; de With said in <a href=\"https:\/\/x.com\/sdw\/status\/2016627602342179024\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a post on X<\/a>.<\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Some big personal news: I\u2019ve joined the Design Team at Apple. <br><br>So excited to work with the very best team in the world on my favorite products. \u270c\ufe0f <a rel=\"nofollow\" href=\"https:\/\/t.co\/9gzU4ziIJ7\">pic.twitter.com\/9gzU4ziIJ7<\/a><\/p>&mdash; Sebastiaan de With (@sdw) <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/sdw\/status\/2016627602342179024?ref_src=twsrc%5Etfw\">January 28, 2026<\/a><\/blockquote><script class=\"tcembed-script tcembed--twitter\" async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Meanwhile, Sandofsky said in a <a href=\"https:\/\/www.reddit.com\/r\/apple\/comments\/1qpq9jl\/comment\/o2b4vln\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Reddit<\/a> post that Halide will still be developed by Lux. The company today released <a href=\"https:\/\/www.lux.camera\/mark-iii-looks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a public preview<\/a> of the new version of the app, Halide Mark III, and said it is focusing on &#8220;Looks,&#8221; a feature that will re-create the aesthetics of film cameras.<\/p>\n\n<p class=\"wp-block-paragraph\">De With joins Apple at a time of significant changes in the division. The Liquid Glass design introduced with iOS 26 didn&#8217;t get the glowing reviews the company probably expected, and Apple&#8217;s chief of user interface design, Alan Dye, <a href=\"https:\/\/techcrunch.com\/2025\/12\/03\/meta-poaches-apple-design-exec-alan-dye-to-lead-new-creative-studio-in-reality-labs\/\" target=\"_blank\" rel=\"noreferrer noopener\">left for Meta<\/a> in December.<\/p>\n\n<p class=\"wp-block-paragraph\">And last week, <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-01-22\/apple-hardware-chief-john-ternus-now-overseeing-design-tim-cook-ceo-succession\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bloomberg<\/a> reported that John Ternus, who is in line to be Tim Cook&#8217;s successor, took over hardware and software design toward the end of last year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Halide also released a public preview of its upcoming app Halide Mark III.<\/p>\n","protected":false},"author":133574557,"featured_media":3017499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tc-featured-article":false,"tc-header-option":"","tc-breaking-news":false,"tc-article-brief":true,"carmot_uuid":"","apple_news_api_created_at":"2026-01-29T12:30:33Z","apple_news_api_id":"feb69c30-0777-47d5-b0ac-979a9c8baf41","apple_news_api_modified_at":"2026-01-29T17:23:25Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/A_racMAd3R9WwrJeanIuvQQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"tc_subtitle":"","tc_featured_image_disabled":false,"tc_exclude_from_rss_feed":false,"tc_exclude_from_content_rivers":false,"footnotes":""},"categories":[577051039],"tags":[291,148,576594798,577267246],"tc_region":[],"tc_event":[],"tc_storyline_tax":[],"coauthors":[577025690],"class_list":["post-3087750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","tag-apple","tag-design","tag-halide","tag-in-brief"],"apple_news_notices":[],"yoast_head":"<!-- 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