{"id":3084795,"date":"2026-01-21T14:12:50","date_gmt":"2026-01-21T22:12:50","guid":{"rendered":"https:\/\/techcrunch.com\/?p=3084795"},"modified":"2026-01-21T14:34:15","modified_gmt":"2026-01-21T22:34:15","slug":"apple-plans-to-make-siri-an-ai-chatbot-report-says","status":"publish","type":"post","link":"https:\/\/techcrunch.com\/2026\/01\/21\/apple-plans-to-make-siri-an-ai-chatbot-report-says\/","title":{"rendered":"Apple plans to make Siri an AI chatbot, report says"},"content":{"rendered":"\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Apple&#8217;s long-awaited Siri revamp could turn the smart assistant into a chatbot more akin to ChatGPT, according to a <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-01-21\/ios-27-apple-to-revamp-siri-as-built-in-iphone-mac-chatbot-to-fend-off-openai\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">report<\/a> from Bloomberg&#8217;s Mark Gurman. His sources say that the Siri chatbot, which would be integrated into iOS 27, could be the focal point of Apple&#8217;s WWDC presentation in June.<\/p>\n\n<p class=\"wp-block-paragraph\">The Siri chatbot, internally codenamed &#8220;Campos,&#8221; will work with both voice and text inputs. Apple senior vice president Craig Federighi had <a href=\"https:\/\/www.tomsguide.com\/ai\/apple-intelligence\/wwdc-interview-apples-craig-federighi-and-greg-joswiak-on-siri-delay-voice-ai-as-therapist-and-whats-next-for-apple-intelligence\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">previously stated<\/a> that he didn&#8217;t want Siri to be a chatbot, and rather, that he wanted Apple&#8217;s AI options to be &#8220;integrated so it&#8217;s there within reach whenever you need it.&#8221; But it appears that the game plan has changed amid increased pressure from the success of other companies&#8217; AI chatbots.<\/p>\n\n<p class=\"wp-block-paragraph\">Apple may also sense a potential threat because OpenAI is <a href=\"https:\/\/techcrunch.com\/2026\/01\/21\/openai-aims-to-ship-its-first-device-in-2026-and-it-could-be-earbuds\/\">planning to enter the hardware space<\/a>, led by none other than former Apple design head Jony Ive.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s no secret that Apple has been lagging behind in the AI race. The company delayed its rollout of a &#8220;<a href=\"https:\/\/techcrunch.com\/2025\/03\/07\/ai-powered-more-personalized-siri-is-delayed\/\">more personalized Siri<\/a>&#8221; multiple times and spent last year shopping around for an AI partner, testing out the technology of competitors like OpenAI and Anthropic for a potential deal. Ultimately, Apple chose <a href=\"https:\/\/techcrunch.com\/2026\/01\/12\/googles-gemini-to-power-apples-ai-features-like-siri\/\">Google&#8217;s Gemini<\/a> as its AI partner, which the two tech giants confirmed earlier this month.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siri could look more like ChatGPT than its current state as an integrated feature across Apple products.<\/p>\n","protected":false},"author":133574468,"featured_media":2954161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tc-featured-article":false,"tc-header-option":"","tc-breaking-news":false,"tc-article-brief":true,"carmot_uuid":"","apple_news_api_created_at":"2026-01-21T22:12:56Z","apple_news_api_id":"7cf6d6d5-032f-4c5d-bfb3-05ce46815f62","apple_news_api_modified_at":"2026-01-21T22:34:09Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AfPbW1QMvTF2_swXORoFfYg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"tc_subtitle":"","tc_featured_image_disabled":false,"tc_exclude_from_rss_feed":false,"tc_exclude_from_content_rivers":false,"footnotes":""},"categories":[577047203],"tags":[291,749755,577267246],"tc_region":[],"tc_event":[],"tc_storyline_tax":[],"coauthors":[576885459],"class_list":["post-3084795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-apple","tag-siri","tag-in-brief"],"apple_news_notices":[],"yoast_head":"<!-- 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