It\u2019s official. Apple has chosen to work with Google, a longtime partner, to power AI features like Siri. <\/p>\n\n
\u201cAfter careful evaluation, we determined that Google\u2019s technology provides the most capable foundation for Apple Foundation Models and we\u2019re excited about the innovative new experiences it will unlock for our users,\u201d Apple and Google said in a statement.<\/p>\n\n
The partnership confirms previous reporting<\/a> on a deal with Google. Neither Apple nor Google have confirmed the price tag, but previous reports indicate Apple could be paying Google around $1 billion<\/a> for access to its AI technology. The deal also comes after Apple spent some time testing the technology of competitors like OpenAI <\/a>and Anthropic.\u00a0<\/p>\n\n The multi-year partnership will involve Apple using Google’s Gemini models and cloud technology for future Apple foundational models. The deal is not exclusive, per a source familiar with the matter. Apple has historically focused on vertical integration, relying on its own hardware and software.<\/p>\n\n The iPhone-maker has faced a fair amount of public chatter criticizing<\/a> it after its AI efforts, particularly its assistant Siri, lagged behind competitors. That\u2019s not to say Apple hasn\u2019t been quietly building powerful foundational models. The company released the first versions of Apple Intelligence<\/a> in 2024, which adds AI to existing OS functions like searching for photos and summarizing notifications. Apple has also focused on privacy with its AI rollout, with much of the processing happening on-device or through tightly controlled infrastructure. Apple says it will maintain those privacy standards throughout its partnership with Google. <\/p>\n\n The firm’s strategy has resulted in a subtle, sometimes invisible, occasionally resented<\/a> form of AI — one that doesn’t have the same wow factor as ChatGPT or Gemini. It also stops short of delivering the kind of Siri overhaul many users have been waiting for.<\/p>\n\n