Marketers promise growth. CFOs want proof. Every channel – from paid search to brand content – is being asked to prove its worth. Yet, few teams truly know which efforts drive the pipeline and which slow them down.
In this Pantheon webinar, we’ll unpack where marketing spend really delivers, where inefficiencies quietly drain results, and what smart teams are doing differently heading into 2026.
Expect a candid discussion, real data, and field-tested insights you can apply directly within your own organization.
Your takeaways:
- Budget reality check
- Operational efficiencies & ROI
- Strategies for your 2026 playbook
Speakers
Chitra Balasubramanian, CFO, CircleCI
Sara Faye Green, VP of AI Innovation and Content Operations, WebMD Ignite
Tara Robertson, CMO, Bitly
Moderator: Kevin Shively, VP Corporate Marketing, Pantheon
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